Update on Landmark Sign Placement

The City of St. John’s has received considerable feedback regarding the landmark sign that Council approved for placement in Bannerman Park at the June 17 Council Meeting. Based on this feedback, Council has decided to pause plans for the sign in 2025 so that input can be reviewed and further community consultation can take place on the proposed location.

"Landmark signs in cities across Canada have become iconic gathering places — welcoming spaces that attract both residents and visitors,” said Mayor Danny Breen. “Tourism plays a vital role in our local economy, and we will continue to invest in initiatives that strengthen our appeal. While we had hoped to unveil the sign ahead of the 2025 Canada Games to showcase St. John’s on a national stage, we fully respect the community’s desire to have a voice in its placement and look forward to those conversations."

While the landmark sign will provide an opportunity for tourists to take photos, it is also a means to celebrate various social causes and special occasions with its colour-changing LED technology. It will also include decals on the sides and back, providing opportunities to highlight local art and enhance community pride.

Multiple potential locations on city-owned land were considered before recommending Bannerman Park. Factors such as pedestrian access, accessibility, visibility, safe proximity to the road, electrical and wifi availability, and adequate space for gathering and photography were key considerations. Bannerman Park was chosen as one of the city’s most beloved and vibrant spaces, drawing visitors year-round for its historical features, events, The Loop, outdoor pool, and proximity to attractions like the Colonial Building, Government House, and The Rooms.

Council acknowledges concerns raised by residents about the sign’s placement. Based on feedback received, the City will consider and re-examine alternative locations for the sign and ensure community consultation in this process.

“We have received various suggestions for alternate locations, however many of them are not on City owned land, are not accessible to pedestrians or pose other challenges. Our hope is that future engagement with the community can shed a light on some of the challenges so that we can find the best possible location for the sign together,” added Mayor Breen.

The City looks forward to working with the community to determine the best path forward.